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Diet Coke Credit
Coca Cola celebrates the unsung heroes of film in “Credit”, a television commercial for Diet Coke launched during the 2012 Academy Awards. Not all stars appear on-screen. The ad celebrates script...
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Audi Prom Courage
Audi advertising at the 2013 Super Bowl includes “Prom”, in which a teenager builds courage while driving his father’s Audi. The slightly insecure teenager is unhappy about going to the Senior Prom...
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I want to be recycled
Keep America Beautiful and the Ad Council have launched “The Recycling Campaign”, an integrated advertising campaign with the tag line, “I want to be Recycled”. The average American produces 4.4 pounds...
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What I See for Special Olympics
Procter & Gamble is promoting sponsorship of the Special Olympics with “What I See”, a television commercial featuring athlete Molly Hincka. Molly’s mom did what any mother would do — she never...
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Kia The Perfect Getaway Vehicle for Pierce Brosnan
Kia is promoting the 2016 Sorento in “The Perfect Getaway Vehicle”, a Super Bowl commercial featuring James Bond actor Pierce Brosnan. The Irish actor is presented with a pitch for a film set in the...
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Nissan With Dad
Nissan With Dad, a 2015 Super Bowl advertising campaign, is centred on a commercial in which an up-and-coming race driver journeys to the highest levels of motorsports competition. Set to Harry...
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Fiat Blue Pill
Fiat’s Super Bowl advertising campaign in 2015, “Blue Pill”, introduced the 2016 Fiat 500X Crossover. Set in Pitigliano, Tuscany, Italy, the commercial begins with a man (Constantino Boni) frantically...
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Coca Cola Tale of Contour
Coca-Cola is celebrating 100 years of the Coca Cola bottle with a series of 14 television and digital films. “Tale of Contour”, from Ogilvy France, tells the epic tale of the creation of the Coca-Cola...
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Kia Walken Closet adds Pizzazz
Kia’s 2016 Super Bowl campaign, “Walken Closet”, promotes the 2016 Kia Optima through a focus on adding pizzazz, led by actor Christopher Walken. A young man heads to the Walken closet (walk-in closet)...
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Kia Niro Hero’s Journey with Melissa McCarthy
Kia is running “Hero’s Journey”, a commercial featuring comedic actress Melissa McCarthy, during the 2017 Super Bowl. The commercial promotes the new Kia Niro’s record-setting fuel economy with a...
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